The brief was to create a coffee brand. I wanted to create a brand with a sensation that felt as fresh and vibrant as that first sip of perfectly
brewed coffee.
brewed coffee.
The word “Skosh” was the ideal word, as it signifies a small, elegant indulgence, implying that even the tiniest amount of the coffee possesses an extraordinary, satisfying flavour.
The typeface was a key choice, deliberately designed to be friendly, inviting, and full of character, much like the coffee beans themselves. In envisioning a brand that extended seamlessly from packaging to in-store signage, the simple hand-sketched coffee bean emerged as a fun and character rich addition to the Skosh identity, resonating with playful strokes. The pattern, fused with the logo, unified all the elements, while the crisp yellow tones of the packaging provided a bold and striking contrast to the dynamic
black logo.
black logo.
In its entirety, this brand is purposefully designed to stand out and capture the attention of coffee drinkers of all ages, inviting them to savour the unique Skosh experience.
In crafting the packaging for Skosh coffee brand, my creative journey was fueled by an unshakable love for the coffee universe.
It all began with an exploration of coffee beans, taking inspiration from their alluring aroma and distinctive shapes.
I illustrated various iterations of these beans, each one celebrating their individual beauty and character. To mirror the robust and dense flavour of the coffee bean, I decided to utilise black as a dominant and commanding presence. I knew I needed something vibrant and contrasting to awaken the senses, much like that first sip of coffee in the morning.
The choice of bright yellow stemmed from the inspiration of the morning sun, symbolising the cheerful and invigorating start to your day that a cup of Skosh coffee promises. My mission was to craft packaging that not only caught the eye but also acted as a visual gateway into the aromatic world of coffee, one that could enchant coffee enthusiasts of all generations.
