In the process of creating a new craft beer company and brand, the inspiration for me began with the quintessential image associated with beer: the iconic beer belly.
Given that craft beer often exudes a sense of playfulness and cheekiness, it felt only fitting to christen the brewery “Beer Belly Brewery.”
This name served as a creative springboard, inspiring the design of a beer belly within the logo itself. Opting for a type-based logo over traditional symbols, I decided to infuse character into the typography, especially in the word beer, where I introduced a handwritten style to lend an authentic, approachable touch.
The final design is a compact yet character-rich logo that has the potential to allure even those who may not consider themselves beer aficionados, enticing them to take a sip of these distinctive craft brews.
Beer Belly Brewery’s labels are designed with eye-catching graphics, bold colours, and creative patterns, all contributing to a visual representation of the brewery’s dynamic spirit and unique character.
Drawing inspiration from the unique, irregular patterns of beer stains, I incorporated bold and striking designs that immediately catch the eye and create a lasting impression. Geometric shapes, stars, and lightning bolts infused with a bold colour palette brings diversity and consistency to the can designs, making them instantly recognisable as products from Beer Belly Brewery.
